Chris Jones has been programming computers since he was 10 years old, and after years in industry started his own software company that developed solutions in fields as varied as event photography, aviation, hydroponics and logistics. In 2017 he moved into teaching at Pearson College London, where he heads up modules on entrepreneurship, strategic management and technology. (He talks about his career shift in his 2020 TedX talk.) As entrepreneurship tutor he sees students perform work integrated learning as both the learner and the founder of the business. Students in his classes start businesses and (with luck) leave with not only a Business management degree but a profitable venture.