Generative AI


Generative AI

Prof. Chris Jones

Free registration

International lecturer

Digital certificate

Welcome to another lecture of the IBS Americas Masterclass Series!
Does Generative AI scare you? Do you know how to use it to innovate?
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Get in touch with the ideas that are changing the world of Business with IBS Americas faculty members. Ph.Ds and market experts share with you their knowledge and experience in a series of outstanding lectures. Check below how to access the contents and get your Certificate of Participation.


In the first login, you find the introductory video explaining how to watch the lecture, access background materials, give your opinion about the professor, and get your certificate.


The Masterclasses are taught by Ph.D. professors and market experts from the US and Europe. They are faculty members of IBS Americas international programs and share with you their ideas and vision about the business world.


After the lecture, watch the closing video and leave your opinion about the professor. You will receive your certificate of participation and a special offer to join our international programs.

LECTURER | Chris Jones

Chris Jones has been programming computers since he was 10 years old, and after years in industry started his own software company that developed solutions in fields as varied as event photography, aviation, hydroponics and logistics. In 2017 he moved into teaching at Pearson College London, where he heads up modules on entrepreneurship, strategic management and technology. (He talks about his career shift in his 2020 TedX talk.) As entrepreneurship tutor he sees students perform work integrated learning as both the learner and the founder of the business. Students in his classes start businesses and (with luck) leave with not only a Business management degree but a profitable venture.