From Personal Promise to Business Performance


From Personal Promise to Business Performance

Prof. Daniela Bassetto

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International lecturer

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Welcome to the newest lecture of the IBS Americas Masterclass Series. With the business world constantly changing, it is essential to keep up with the latest trends and ideas that will shape the future of organizations.
Register for free to access videos, background materials, and to get your certificate. Enjoy your lecture!

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Get in touch with the ideas that are changing the world of Business, Economics, Accounting and International Relations with IBS Americas faculty members. Ph.Ds and market experts share with you their knowledge and experience in a series of outstanding lectures. Check below how to access the contents and get your Certificate of Participation.


In the first login, you find the introductory video explaining how to watch the lecture, access background materials, give your opinion about the professor, and get your certificate.


The Masterclasses are taught by Ph.D. professors and market experts from the US and Europe. They are faculty members of IBS Americas international programs and share with you their ideas and vision about the business world.


After the lecture, watch the closing video and leave your opinion about the professor. You will receive your certificate of participation and a special offer to join our international programs.

LECTURER | Daniela Bassetto

Has a long international work experience as Marketing, Sales, Human Resources Manager in major American multinational companies: Emerson Corporation, Liebert Hiross, Amcast Corporation. She has managed multicultural teams and projects in international contexts. Licensed as journalist, she’s German mothertoungue and has a full-honor Degree in Foreign Languages and Literatures. Today Daniela is working as Executive Project Leader in private and public companies, using the Lean Approach, teaching at MBAs, Master Degrees and Executive Masters, teacher at CUOA Business School, Executive Coach and Licensed Practitioner of Neurolinguistic Programming. She has developed the “Interactive Training – T.I.A. Training in Action” methodology.