Building brands, not commodities!

Business lecture

Building brands, not commodities!

Prof. Prof Keith Gosselin, MBA

Free registration

International lecturer

Digital certificate

Welcome to another IBS Americas' lecture!
Learn the difference between allowing your product/service to become a commodity, versus developing a brand.
Sign up for free to access videos and materials and obtain your certificate. Enjoy!

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Get in touch with the ideas that are changing the world of Business with IBS Americas faculty members. Ph.Ds and market experts share with you their knowledge and experience in a series of outstanding lectures. Check below how to access the contents and get your Certificate of Participation.


In the first login, you find the introductory video explaining how to watch the lecture, access background materials, give your opinion about the professor, and get your certificate.


The lectures are taught by Ph.D. professors and market experts from the US and Europe. They are faculty members of IBS Americas international programs and share with you their ideas and vision about the business world.


After the lecture, watch the closing video and leave your opinion about the professor. You will receive your certificate of participation and a special offer to join our international programs.

LECTURER | Prof Keith Gosselin, MBA

Professor Keith Gosselin has been teaching at several Southern California colleges and universities over the past twenty years, including UCLA, CSUN, Mount Saint Mary’s University, California Lutheran University and Loyola Marymount University. Though he specializes in Marketing-related courses, he has also taught Finance, Management and technology courses in both online and offline course structures. His proficiency in Blackboard, WebCT, Moodle, Angel and Canvas online platforms, which has afforded him the opportunities to develop hybrid and online courses for several of these institutions.